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MyTek’s Phoenix Tech Services Tip of the Week – How to Effectively Use Google

by | Jan 30, 2019 | Best Practices, Business, How to, IT Blog, MyTek Blog, Phoenix Business Techonology, Tip of the Week

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Google is the most visited website in the world. That distinction doesn’t come easily as 4.2 billion people are active users of the Internet. Google claims to process around 3.5 billion search queries per day, or 1.2 trillion searches per year. As a result, it has become the world’s most successful advertising site, which can actually be a hindrance for users looking to get information about a subject. How is information about Google relevant enough to be MyTek’s Phoenix Tech Services Tip of the Week?

Google.com
First, it is fair to say that there are very few resources in the world as useful as google.com. In fact, the act of searching the Internet is now the verb “google”. With that kind of success, it isn’t a surprise that people could get a little frustrated when they “google” a query only to not get the results they were expecting. This scenario is exactly why you should learn that there are search commands that you can make inside of Google search to help you get the results you are looking for. As our Phoenix Tech Services Tip of the Week, we will show you a few ways that you can get the search result you are after, not the one corporations pay a pretty penny to give you. This will save you and your business time and frustration.

Google Search Tip #1: Use the Tabs
Depending on your search query, you may want to get an image, or a video, or some news. Google provides this functionality on every search results page. The tabs are located below your search query window. There are tabs for images, news, videos, maps, shopping, books, flights, and finance. By selecting the correct option, you will get results that are more in line with what you wanted your query to return.

Google Search Tip #2: Use Quotes
If you are searching for something specific, using quotes can help you minimize the amount of results returned that don’t exactly match your search query. This is called an exact search.

Example: “happy days”

By putting your search parameters in quotes, it searches the term or phrase exactly as you typed it rather than using the keywords in any order. This can return more specific information. The exact search term is a valuable tip for MyTek’s Phoenix Tech Services Tip of the Week because it is also related to paid Google advertising. You will notice that when you put your search in quotation marks, only ads that contain those exact words are displayed. This is obviously helpful for saving time, but also helpful if your business is using Google search advertising to grow your business. If you don’t want to pay for unrelated clicks to your business, identify your paid keywords as exact phrases.

Google Search Tip #3: Use a Hyphen to Exclude Words
Lots of words in English have multiple meanings. If you find yourself entering a search query that you know will return ambiguous results because the term has multiple meanings, try searching the term, add a space, and then subtract the meanings you don’t want to see.

Example: scale -weight

By removing the topic of one of the homonyms from the equation, you will get more targeted and accurate results.

Google Search Tip #4: Use a Colon to Search Specific Sites
If you know what you are looking for, but need to quickly find something on a specific website, using Google to find it is simple. All you have to do is type in the keywords you want to search followed by a space, the command “site:”, and the website.

Example: Virtualization site:azure.microsoft.com

By adding the specific keyword you want to see and the site you want to search, Google will return some extremely specific search results on that website. This is particularly helpful if a website you need information from does not have a search function.

Google Search Tip #5: Search Locally
Google knows way more than you think about you. One thing that Google typically understands is where you are, which means you can literally use Google to find any location in the world, or down the street.

Example: Laundromats nearby.

By searching for anything you need, you can get a list of local services, restaurants, and other locations; and, the directions to get there.

Google Search Tip #6: Don’t Always Avoid the Ads
We’ve all had it ingrained in our brains to avoid clicking ads on the Internet, but Google has a very complex vetting process when it delivers ads based on your search. Businesses pay for these ads and choose the destination, but Google’s bots are always checking to make sure the pages the ads lead to are relevant. Ads that are misleading or lead to dangerous or questionable content get blocked from the system quickly. Sometimes you might find a good product or service that you may not have ran across organically. This is also helpful if you are advertising your business on Google, as you can include specific location targeting and keywords in your ads.

Knowing how to use Google search properly will be of great benefit for almost any person that utilizes the world’s’ most popular site. For more great tips and tricks, visit MyTek’s website regularly and be sure to subscribe to our blog. Every Wednesday we publish the Phoenix Tech Services Tip of the Week to provide helpful technology information. As one of the leading technology service providers in the Valley, the technology information that we share that can help Phoenix businesses harness the power of technology to grow business. To learn more about how to harness the power of technology to grow your business, download our complimentary business technology assessment to find out how your business stacks up.

 

ABOUT THE AUTHOR

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Tim Tiller, LMSW

 
Tim Tiller, MSW brings a deep service background to his role at Mytek, having graduated from McDonald’s management training program, fresh out of high school, and working his way up through the ranks in the hospitality industry. He has led two prior companies – Multi-Systems Inc., an IT-focused organization providing technology to hospitality companies (where he was named President at age 36), and most recently, as Chief Operating Officer for Jewish Voice Ministries International.

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