When social media begin, it definitely didn’t have the impact it does today. Now, brands almost NEED to have a social media presence, for familiarity, for promotion and for trustability. Most users look for companies on social media before moving forward with them, and the world of social media opens up business opportunities that once did not even exist. Today, we’re going to see how to set up Instagram business accounts, other social media platforms and how much businesses of every size should be using them.
Bootstrapped Startups and Very Small Businesses
Very small businesses, while they don’t have a huge marketing budget, should definitely work on their social media presence to get their business out there. Even if you can’t afford purchasing ads, social media posting is free and can be an easy way to share your company with the world. We suggest Facebook and Instagram, which are easy to promote without paying a dime.
Established Small Businesses and Well-Funded Startups
More options are available for small businesses with more capital and revenue growth. These businesses often look to marketing agencies for help, which can work on your social media presence for you. For this size company, we recommend creating tutorial videos, webinars, and promotion through Facebook, Instagram, YouTube, Twitter and even TikTok.
Medium-Sized Businesses
If a medium-sized business has over 500 works, they probably already have an established brand and some success. Usually, these businesses have full marketing and advertising teams that take care of social media production. This means that these businesses have a lot of freedom in the way they post on social media and their marketing efforts.
What Social Media Platforms are Out There That Have Services for Businesses?
No matter the size of your company, there are some big platforms you might want to check out. Here are some of the best options out there?
- Facebook- Facebook has 1.6 billion daily users. Facebook is the largest social media firm by a long shot, and it also owns Facebook Messenger, WhatsApp, and Instagram now. Facebook is currently used by over 90 percent of marketers today to promote businesses.
- YouTube- Youtube has 149 million daily users. YouTube is an amazing resource for growing businesses. It’s not only the second largest search engine in the world, but the video-sharing giant provides access to content that can take a business’ brand to the next level easily.
- WhatsApp- WhatsApp has 1 billion daily active users. With so much of the world relying on WhatsApp, it can really be a benefit for those companies looking outside of the box for business.
- Instagram- Instagram has 600 million daily users. This photo-sharing website, Instagram has been a big player in the marketing scheme for the past few years. Many brands look to build a campaign using influencers who direct business to specific companies, brands and products.
- Twitter- Twitter has 134 million daily users. Twitter is really popular, and can be a great way for individuals inside your business world to promote content and deliver their knowledge to others in the form of snappy and sharp tweets.
- LinkedIn- LinkedIn has 303 million monthly active users. LinkedIn is also a professional networking platform that many human resources professionals use when recruiting new talent, so do what you will with this platform.
- Other social media platforms that are actively used for marketering include Reddit, Tumblr, Pinterest, Snapchat and a few others.
Social media is one of the most valuable tools, and often it’s free. As your business grows, think about the social media presence you want to have. Need more help with Instagram business profile creation and other social media platforms? Give MyTek a call today to learn more about this.